Luxury and Boutique Online Retail

SELLING LUXURY ONLINE

Maintain brand prestige and desirability
without giving up accessibility.

Luxury & Boutique Retail

High-end retail is a growing market. Over 70 million new customers will join the luxury segment between now and 2020 (1). As these new luxury consumers are more digitally literate, the need for having an online presence that does more than present a brochure, is becoming more and more necessary.

Key Challenges to Selling Luxury Online

Some questions that need to be considered for putting your brands on the web;

  • How to build customer and brand loyalty through the online medium?
  • How to maintain prestige and exclusivity whilst staying accessible and convenient for your consumers?
  • How to build an online experience that matches your in-store brand perception?
  • How do you get found in search engines such as Google?
  • How do you position your brand away from cheap knock offs and substitutes?


One thing is for certain. You can't position luxury and prestige by installing WordPress and using an off-the-shelft template. To sell your brand successfully, you have to start with understanding the emotional connection points of your customers, and understanding how the online medium serves their needs and expectations.  This can mean different things for different brands, and there is no one set of rules for all brands.

 

OUR EXPERTISE IN ONLINE RETAIL

 

Redalto can help you sell luxury brands and boutique products without compromising your brand positioning. We have a team of digital marketing experts that include marketers, designers, computer engineers, and software programmers that know and understand how to retail online. We can manage your web systems and digital marketing for a fraction of what it would cost to do it yourself.

 

Design for Prestige

We have specialist designers who live and breathe visual communication. We can work with you to define your brand identity and translate this to the digital medium.

Communicate with Impact

Different channels require different communication strategies. We can work with you to understand how to reach your customers with the right messages.

Get your brand Seen Online

Having a web presence is not enough to get found by your clients. You need to get to the top of search engine results to stay top of mind. We have proven experience in getting top spot in Google and other search engines for luxury brands

A Unique Web System

For over 10 years, Redalto has been developing bespoke web software systems. This means we can uniquely engineer the way your products and messages reach your audience.  You can market, communicate and transact with your clients via one integrated software suite.

Personal Consultation

Every project involves personal consultation with a senior marketing consultant who can help flesh out all the details of your project and advise on the best approach for marketing your brands online.

Learn from Experience

We have been marketing luxury brands online for over 10 years. We have the expertise, knowledge and experience to not only get your website up and running, but also differentiate you from the crowd.

 

 

 

 

 

 

 

 

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