Digital Strategy

Stay Ahead of
the competition

Digital Marketing Strategy

The goal of digital marketing is to drive business results.   This means improving your chances of capturing and converting leads. In simple terms, this is achieved by articulating a unique value proposition in the marketplace and ensuring this is conveyed effectively through all your digital channels. Our methodology has been designed with this principle at the core of the process.

 

Our digital marketing methodology

 

Digital Marketing Methodology

                     
 

Assess needs and identify a unique positioning strategy

 

 

Design communication to differentiate your brand

 

 

Specify marketing systems that support your goals

 

 

Implement tactics that attract and convert leads

 

 

Evolve your digital marketing capabilities.

 

 

 

 

 

   

 

 
Activities
  • Business analysis
  • Market analysis
  • Strategy development
  • Digital audit
 
  • Buyer journeys
  • User Experience
  • Visual design
  • Messaging
 
  • Content Marketing
  • Lead Capture
  • Marketing Automation
  • Conversion Tracking
 
  • Search engine marketing
  • Campaign management
  • Conversion rate optmisation
 
  • Marketing analytics
  • Campaign reporting
  • Consultancy and analysis
 

 

 

 

 

 

 

 

 

 

Outcomes
  • Marketing strategy
  • Project specification
 
  • Value proposition
  • Buyer journeys
  • Copy wireframe
 
  • Systems specification
  • Data and sales funnel models
 
  • Improved visibility
  • Increased visitors, leads
  • More sales
 
  • Digital innovation - staying ahead of your competitors
  • Sustained sales growth
                 

 

 

 

 

Need assistance with your digial marketing campaigns?